“When we focus on what is good for us rather than what is good for me, profits follow — We build clients not customers and become a part of the community rather than a commodity.”
What We Believe and How We Work
We believe in the personal, professional, and financial rewards of practice ownership. But as practice owners ourselves, we also know there are days when it feels overwhelming—when walking away seems like the easiest option. In those moments, having a strong support system can make all the difference.
We strive to be more than just experts. We stand beside our clients through the challenges. When something isn’t working, we get curious. Then we get creative. Together, we diagnose the issue and create solutions tailored to the unique needs of each practice and each owner. Our role isn’t just to help practices perform better—it’s to support owners as they grow into confident, successful leaders.
We’re Evidence Based
We see data as the foundation for every sound decision and innovative solution. By uncovering the “what” and the “why” behind a problem, data analytics turns information into evidence-based solutions that drive results.
“What is the difference between describing how and explaining why? To describe how means to reconstruct the series of specific events that led from one point to another. To explain why means to find causal connections that account for the occurrence of the particular series of events to the exclusion of all others.”
Meet Our Team
Melissa Maddux, DVM
CEO and Founder | LinkedIn
Michael R. DIcks, PhD
Economist and Chief Data Human
Jose Pla, DVM
Director of Hospital Operations